Furniture

Professional buyers from all over the world



As the must-attended furniture exhibition, Furniture China 2009 drew visitors from 160 countries and regions, 10 countries more than last year. The top 20 visitor countries/regions were: Australia, the USA, Hong Kong, Japan, Canada, Taiwan, Malaysia, India, the UK, France, Korea, Italy, Singapore, Russia, Thailand, Germany, Vietnam, Spain, the Netherlands and New Zealand. More than 42% of the overseas visitors came from Asian countries (including the Middle East), 26% from Europe, 14% from North America, 10% from Oceania, 4% from Latin America, 3% from Africa and another 1% from the rest of the world. Such geographical diversity and spread of visitors underlined the importance of Furniture China for the global furniture industry. 14,852 overseas visitors made their special trips to Shanghai for visiting Furniture China 2009, which has 9.2% increase compared with the 13,600 overseas visitors of last year.


Exhibitors reported receiving huge buying interest at Furniture China. As furniture inventories ran low in North America, Europe and other developed markets, Furniture China presented a timely opportunity to source for quality products and replenish stocks for the coming 2010 season, and to brace for the projected surge in post-recessionary demand. International exhibitors also reported strong Chinese demand for medium-to-high end overseas-made furniture.

Better Quality, More Buyers, Multiple Attractions & Commendations



Having garnered great renown and high repute as a foremost international furniture trade show over the last 15 years, Furniture China strengthened its unique advantages and introduced new arrangements to the fair.

Each exhibition hall was given a clear product focus – whether furniture for the home or the office, for the kitchen, living room or the outdoors, furnishings and decoration, and even components and furniture woodworking machinery. The rattan furniture, baby furniture and premium home furniture areas, newly introduced in 2009, presented themselves in sophisticated stand design with multiple high quality exhibitors and enjoyed good market reception.

At the same time, the organisers also upgraded onsite services, such as providing more VIP lounges and visitor rest areas, increasing the frequency of shuttle buses, and offering complimentary refreshments at closing time to exhibitors and buyers.

"Wider Selection" will be the mandate for the coming years at Furniture China. Mr Wang Mingliang, Managing Director of UBM Sinoexpo and Vice President of the China National Furniture Association, promised to introduce more quality design and wider product selections to Furniture China.

Danish Trade Commissioner, Dr. Mette Knudsen was surprised to see high-quality products from all over the world at Furniture China and intended to introduce Scandinavian furniture design and interior professions to the show. "The Chinese people love Scandinavian design – it is time to introduce a greater array of quality products in Furniture China." He said. Other consulates and trade offices from Germany, France, Italy, Canada and the USA complimented the show for its good selection of medium and high-quality products, the excellent stand designs, and its huge attraction to domestic and overseas visitors.



Chinese furniture market exhibits strength despite difficulties



2009 is a challenging year for the global economy, and the Chinese furniture industry experienced unprecedented difficulties. According to the China National Furniture Association, between January to July 2009, there was a 9.45% decline in furniture exports. However, with the government’s policies "to maintain growth, expand domestic demand, and readjust the industry structure" and through determined industry-wide efforts, the Chinese furniture industry is beginning to show signs of recovery. The domestic market is brisk and production increased 8.4% in the first two quarters compared with the year before.

The financial crisis has forced the Chinese furniture industry into a transition period which has brought an accelerated pace in industry consolidation and restructuring. Being an ‘evergreen’ industry, it is expected to bounce back even more vigorously with an extended phase of healthy and steady development.